This is the relaxed professional, a man in a tailored suit worn open over a bold floral shirt, coffee in hand, one hand in his pocket, an easy confidence that is harder to land than it looks. I gave him the masculine end of the range, where the read has to stay charismatic and approachable instead of stiff, and I used him to settle the harder material calls: a structured suit against a loud printed pattern in the same frame, grooming and hair with real shape, the contrast of smart and casual that says something about who the person is. Getting attitude and warmth into a still, neutral pose without losing the planar structure and clean silhouette the whole style rests on is exactly the kind of call I built the maquettes to settle.

Meta Avatars 2.0 launched across every Meta platform, with the new style rolling out to over a billion avatars. The maquettes are where I set that style, one fully realized persona at a time.